Not everyone knows what motion design automation can do for them. These solutions give you an idea of what is possible.
The data can be anything
Visuals
What matters is that the data is consistent. Then we can turn it into visuals.
Broadcast & Livestream packages can scale hard and massively when used at a large scale. Having automated systems to adjust the different templates and create them for the upcoming broadcast. No studio adjusting everything by hand, just fill in a portal what you need and what assets and you get a full library in return that you can use.
Narrowcasting, all those different resolutions, formats & even the distance from potential audiance need to be taken into account. Having a system that keeps everything in check is a must have. Eventually it really doesn’t matter how many outputs you need. But we can go beyond that; what do you think if testing different copies? Maybe each location, their unique QR-code just to check which location has the most traction?
Personalized content at scale. Give everybody their own unique little graphic and/or visual that is all about them. It is surely to give a lasting impact and it could turn into extra organic marketing if they decide to post it on social media.
Think of personalized visuals; but with the sole purpose to inform the client of your value; after you did the project. Some service providers do an amazing job; but because their job is done so well; they are basicly invisible. Imagine a digital security company stopping attacks every day so that operations can continue day by day. Making the value you deliver visible will help them stay and reduce (potential) churn.
Employer branding seems to be a big thing these days. Don’t just communicate from the brand, but let also every influencial person inside your own business communicate. Even tho everybody will have their own tone of voice; you can still create synergy by creating templates that bring everything together. Everyone gets access to great looking visuals with their own voice; while increasing visibility of the brand itself.
What happens if you get personlized visuals and you scale it to a rediculous amount? It is not just personalized visuals anymore. It is now a online flash mob; a digital flash mob. Inspired by Spotify-Wrapped; it is a great way to test the loyalty of your own fans; while getting one of the best organic marketing straties as a reward if the relation is great.
Templates that are easy to scale and re-use for social media. Usually graphical and animated visuals that are great to re-use and to give your message extra visual clarity. A template is not limiting, it creates consistancy across your whole brand and eventually your audience will recognize you a lot easier.
Some events have hunderds of artists. Creating visuals for each of them at every single resolution, stills & animated takes up a lot of time. Not to mention to process all the last minute changes. Using a template to create all the different options and conditions, and connecting to any source of data; will ensure your artist visuals will be made fast, on point, without error and at any scale you want.
Titles, effects, transition and whatever you need for your upcoming edit. Some brands love their edited videos and they like to use Motion Graphics to enhance it even more. But sometimes it takes too much time and/or the costs are too high. Using template systems will help with the speed, efficiency and cost in the long term.
You got music labels who just post a still inside a video; or use a basic template. And you got music labels who work with me who create a more dedicated template with a whole social media package around it to make sure the tracks get promoted properly.
Working with large amount of data is fun. There is an option to process & analyze the data for the use for the visuals themselves. Depending on the situation we use different types of specialized AI’s to fill in the gaps if needed or wanted. Complete analytics where conclusions can be taken out of is something that somebody else should do; that is beyond the current scope of projects that I do.
The most obvious way to use Motion Design Automation is to visualize data. The more prefered way it to combine it with a bit of entertainement & engagement to make the data visualisation more entertaining to watch.
n8n is a great addition to any project. n8n is a no-code platform to create automations at scale for next to no cost. It can be a make or break a project and it can automate a lot of stuff on your side before you send it to me to automate the content. Some of my clients want their own n8n automation and I help them create it. The focus is usually something along the lines for content creation.
Research
Sometimes you get so much content; the next problem is actually just posting them. I’ve created hunderds, even up to thousands pieces of content. It is no fun to process all that data by hand. So currently I’m looking at also automating the posting part of it so that you can sit back, just fill in the copy and let the rest handle itself.
AI is all the hype these days. But can you also create edits that don’t need AI? I’ve got a preference for deterministic & procedural workflows over generative. Is this possible for editing as well and what are the limitations? What are the benefits over such system besides speed and costs in the long run?
